You deserve an inspired and purposeful life. Ready to make it happen?

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Own the next step in your life journey. You don't need permission to be who you are truly meant to be!

Emerald Connection Simone Eiman image the next step in your life journey by Harriet

I collaborate with and guide clients on how to redefine and reinvent their lives to live purposefully, confidently, and unapologetically – making the shift happen.

Right now you are looking for change. The old ways of thinking, being and doing just don’t work for you any more. And that’s why you’re here. Because the struggle between what you have to do and be and who and what you want to be and do is very real.

What do you care about most right now? Is it about getting to live confidently, self-aware, motivated, inspired, fearless and making decisions without feeling guilty? But, right now you are in a state of overwhelm, feeling stuck, frustrated and lacking direction in life.

Or, are you anticipating or experiencing a life transition and don’t know which way to go and start reinventing yourself? Perhaps you are struggling to set appropriate boundaries in your relationships and life in general and this frustrates you even more. As a result you feel depleted since you just continue giving but never replenish yourself.

You might be dreaming about a new job or career or starting your own business or even just a side hustle for now. But, you have no idea where to start, or you believe you just don’t have it in you (but you really want to).

Don’t give up, there is a way forward and the shift is possible.

When you make the next step of your life journey your best choice

But, before you read any further, just pause for a moment. And now fast forward 3, 5 or even 10 years from now. Who will you be then if you take the first step today?  Consider how much longer and why are you willing to tolerate what doesn’t serve you any more?

I understand that taking the first step to change often fills us with dread and anxiety. So the plans you have for your life just remain dreams. If you have no idea where to start to make a change, but you really want to, you’re at the right place. I really want you to experience the life that you dream of for yourself, who you dream to be.


I’m a transformational coach, soul traveler, analyst, gardener, blogger and reader, amongst other things. Through my transformational, interactive, creative and intuitive coaching process my clients go from overwhelmed, afraid and stuck to fearless, inspired and purposeful.

After traveling their heart-opening and mind-shifting journey with me, my clients are more confident and happier and live more focused and purposeful lives. They didn’t know or believe they could do it either, but they did and still are. You deserve and can have that too.

My Approach

I have spent most of my life knowing that we are more than the 9-5, more than the predefined societal roles imposed on us. So my vision has been to find and create more for myself. I have found that in life coaching – helping others on their paths and this is what makes my heart sing!

By combining the experience that I have gained during my 9-5’s, my education and training, my creativity, analytical mind, intuition and passion for growth and transformation, I have stepped into my very happy place and I help clients do the same – connect with who they truly are.

How would you know who you truly are, I hear you ask. Well, it’s about the essence of you, your secret sauce, what makes you uniquely you in this world.

Emerald Connection Blog feature image for Who am I - a personal reflection blog post by Pawel Czerwinski on Unsplash

But, how do you get there?

Changing your mindset, changes your life. My signature life coaching programme is tailored to each client to meet their specific needs. This non-cookie-cutter approach, guides clients through a self-discovery process of:

  ✅  Mindset shifting
  ✅  Creating your life vision and action plan (finding purpose)
  ✅  Identifying and reframing the mind blocks
  ✅  Articulating values that serve as guidance system for purposeful and conscious living
  ✅  Learning tools and techniques to empower and self-coach
  ✅  More connected and meaningful relationships
  ✅  Setting boundaries with confidence and without any guilt
  ✅  Increased self-awareness: knowing your key strengths, blind spots and gifts

This is just an abbreviated indication of the outcomes. Your results depend on your life and the commitment you bring to your journey.

To help you create the life you want, here’s what you can expect from me.

Collaborative partner

As your life coach, I collaborate with and guide you on your life journey. This means challenging and supporting you to always bring your A-game. It also means holding you accountable.

As a result, you maintain continuous forward motion to reach the outcomes that you have set for yourself.

Read more about what the life coaching process entails.

Shared experience

Having traveled the road and still a self-growth traveler, I guide you on your own inner journey. You make the decision to take the next step in your life journey and I help you bring your life vision to life.

Through understanding your challenges, I help you apply specific perspectives, techniques, tools and practices to transform your life.

Read more about my journey here.

Trusted guide

I get it….It takes great courage to start out on a journey of self-discovery and change and it’s comforting to know that you are not alone. When I think back on my journey, I am eternally grateful to the incredible support partners in my corner.

Yes, the adventure can be challenging, but so liberating and so much fun as you explore those parts of yourself that you didn’t know existed. I assure you a supportive and safe space at all times as you navigate your journey.

Not sure yet if this is the right step in your life journey?

If you’re ready to get going or if you still have questions, then let’s have a chat. You deserve deep inner joy and fulfillment, and I really want that for you. It’s very important to understand that the world needs your special spark – that’s the reason why you’re here after all, right?

Socrates had it spot on centuries ago already: “The secret of change is to focus all of your energy not on fighting the old, but on building the new.”

So, don’t you dare hide your light any longer and deprive yourself and the world of your special spark and a purposeful and fulfilled life.

I look forward to chatting to you about the next step in your life journey

This introductory strategy consultation is a free, 30 minute no obligation chat to discuss your options and to see how working together can get you started on building your new life.

This consultation helps you make an informed decision:

  • I answer your questions about coaching and what I offer
  • assess your needs and whether coaching is right for you
  • You understand what to expect if you work with me
  • and we get a sense for our compatibility
Emerald Connection Succulent image for Life Coaching Discovery Call by Harriet

What my clients are saying about their results:


My clients are happy to share their Life Coaching experiences however, due to the personal and sensitive nature of their work, only first names are used to protect their privacy.

Emerald Connection Life Coaching logo woodcut

Harriet says…

My decision to hire Simone as my life coach was influenced by her reputation as a reliable life coach, who is keen to listen and who offers life-changing strategies to help you navigate your personal life. I was hesitant at first to invest in a life coach because I thought that the challenges I faced weren’t serious enough to engage the services of a life coach. Personally, trusting a stranger with personal issues has been a great barrier for me in the past. But, it was worth it in the end. Simoné helped me identify the barriers which were preventing me from achieving a number of goals I’ve been failing to reach for years.

She helped me along by asking the right questions. The best thing for me is that she left me to come up with the answers by myself. I felt safe and trusted Simoné. She is a consummate professional who always sees the bigger picture and is able to lean on a wealth of personal experience. She truly cares about your happiness. I looked forward to my weekly sessions. It became like a regular chat with an old friend who always has your back.


Emerald Connection Life Coaching logo woodcut

Nanieve says…

I think one of the things that surprises me most about my life coaching experience, is that the journey does not stop when my session has ended, in fact, that is when her magic truly reveals itself. It feels almost impossible not to implement the insights and learnings I’ve had through the questions and discussions with Simone. My self-discovery and journey toward the future I want becomes more tangible with each session. All of a sudden the avenues I have so far explored, from therapy sessions, to self-help books, and a plethora of esoteric pursuits have been ditched or shelved – they have proved very temporary and superficial thus far and have brought me no closer to my “Nirvana”.

I have a strong sense of accountability or rather excitement because I can feel her cheering me on – I have someone on team-Nanieve. Someone whose guidance I trust implicitly, she shares my joy with each little victory I make. Who would have thought cynical me could still “course correct” at the age of 53. I am so excited about what lies ahead. Wouldn’t want a better guide on this journey called life.


Emerald Connection Life Coaching logo woodcut

Wilma says…

The compassion and trust which I experienced through my sessions with Simone, have given me the courage to believe in myself. To know that “I am good enough”, and to realise that what I believed, can be changed. It has opened my eyes to numerous possibilities on this new journey.


Emerald Connection Life Coaching logo woodcut

Faatimah says…

I never thought that I would have a life coach, I guess I didn’t see the need. However, my experience with Simone Eiman as my life coach was a mind shifting one. I started seeing and thinking about life a little differently. The first difference being that I was able to do something I was unable to do for almost 15 years. Not only was I doing what I needed to do for my health but for my family’s as well.

An important learning from my sessions with Simone, is taking baby steps towards your goal is more doable and once you feel that achievement, it encourages you to keep on going – consistency is key. And if you fall off the bandwagon, it’s ok, you can get back on again and try again. Simone’s approach is very caring and honest but at the same time she is able to push you so that you get over the barriers in your life to be a better version of yourself. I recall always having a WOW moment in my sessions, where I would just have to take a moment and absorb it all.


Emerald Connection Life Coaching logo woodcut

Kirstin says…

Thank you for providing the space for me to meet and get to know ME!, My journey started off as sessions that guided me towards discovering and cultivating my passion, but soon led to a never-ending journey of self-discovery, awareness and finally acceptance and appreciation. I articulated my true values and I learned to recognise my purpose in life. I learned that if I wanted to break the cycle of the impact one’s conditioning and childhood experiences has on one’s development, I had to be that change that I wanted to experience.

Our sessions provided the safe space that allowed me to be vulnerable and helped me to cultivate (and maintain) a mind-set where:  I trust my intuition;  I love and accept myself as I am;  I am enough; I accept people for who they are without wanting to change them; I focus on the present; I view ‘setbacks’ as learnings instead of failures. My journey is nowhere near its end, the path taken to reach this milestone in my life has been invaluable. Thank you Simone.


Emerald Connection Life Coaching logo woodcut

Moenieb says…

My coaching experience with Simone was amazing. She was so attentive and really made you feel that nobody else mattered when chatting with her. Her insight and different perspectives on various subjects, whether work or personal, were so insightful. She helped me overcome many self-limiting barriers that prevented me from achieving my goals. I’m forever grateful for our sessions and definitely achieved my desired outcomes and more from these sessions. I can visualize future goals easier as I have now experienced what it feels like to achieve my goals.