I guide aspiring or existing spiritually conscious entrepreneurs to transform self-doubt into self-mastery by reconnecting with their true selves and aligning their unique gifts with their soul’s purpose. Together, we create soul-aligned businesses that flow naturally from your authentic self and serve both your highest potential and the collective good.
The Power of a Soul-Aligned Business
What if your business wasn’t just about “doing” but about “becoming”? Imagine leading from a place of deep authenticity, purpose and courage—aligning your work with your soul’s truth and naturally attracting the right opportunities.
Building a business is about more than just strategy—it’s about honouring your unique energy, passion and vision. In a world shifting away from rigid formulas, a new path emerges—one that celebrates your individuality and serves both you and the collective.
A soul-aligned business doesn’t follow trends; it flows naturally when you trust your inner wisdom, embrace your unique gifts and lead with integrity.
But what happens when your business doesn’t feel aligned?
You might find yourself doing everything “right” on the surface—yet still feeling stuck, drained or unsure of your next steps.
You’ve tried every tactic, followed countless blueprints, and done the mindset work, but something still feels off… leaving you:
These aren’t roadblocks—they’re signals, inviting you to realign with your truth and reconnect with your purpose.
When you embrace who you truly are, clarity, confidence and freedom naturally follow.
The cookie-cutter strategies out there with the “right ways” to run a business often pull you away from your truth, leaving you feeling frustrated and disconnected.
Instead, by aligning your business with your unique energetic blueprint, you create a foundation where authenticity becomes your greatest strength and growth flows effortlessly. This way, you’re no longer swayed by misaligned gimmicks or trends that don’t serve your purpose.
Imagine tapping into a higher state of performance and insight, where things flow effortlessly. This is where aligned strategies, content and processes feel as good as they perform—and your business becomes a natural extension of your authentic self.
Imagine waking up every day energised by the work you do—because your soul-aligned business truly reflects who you are.
When you embrace your natural flow you:
Cultivate deep self-trust and channel your experiences and gifts into a vision or service that helps and inspires others.
Authentically communicate your value without feeling salesy or pushy, to attract the clients who resonate with you and what you have to offer.
Build strategies that feel grounded and uniquely suited to your energy.
Know how to flow with inspired energy that attracts opportunities aligned with your purpose.
No longer need to prove or conform—you know your worth.
Navigate emotional shifts and challenges with grace, turning them into stepping stones for growth.
Achieve financial success that feels aligned with your values and joy.
This is what’s possible when you reconnect with your essence and let it guide your business.
“Maybe the journey isn’t so much about becoming anything. Maybe it’s about un-becoming everything that isn’t really you, so you can be who you were meant to be in the first place.” – Paulo Coelho
Your business isn’t just about what you do—it’s a reflection of who you are becoming. By shedding self-doubt and stepping into alignment, you unlock the power to create a thriving, soul-aligned business.
You’re not alone. I know this journey because I’ve walked it myself.
Hi, I’m Simone Eiman. In the early days of my business, after 27+ years in the corporate world, self-doubt and fear of visibility held me back. I looked everywhere for answers because I didn’t trust my own inner knowing.
Sharing my services and being visible on social media, in photos or at networking events terrified me. I was stuck, even after doing mindset work. The work to build a healthy sense of self-worth and align with my purpose changed everything and guided me to create a soul-aligned business grounded in authenticity, love and purpose.
Now, I help others, through the Perfectly-You Alignment Framework that I created to rediscover their voice, reconnect with their gifts and create soul-driven businesses that are fully aligned with who they are.
Authenticity is non-negotiable. Being Perfectly You is not just a possibility—it’s your birthright.
Through my Perfectly-You Alignment Framework, I blend practical and channelled wisdom with visionary thinking to help you access the resources and opportunities that are in perfect alignment with your true essence. As your guide, I empower you to trust your inner voice, embrace your individuality and lead with integrity in both life and business.
I guide you through emotional clarity and intuitive breakthroughs, helping you unlock wisdom and courage from within to align with your soul’s purpose. My approach nurtures resilience, supports your growth and helps you navigate change with confidence, ensuring your business evolves in alignment with who you truly are.
This transformative journey empowers you to:
Discover the transformation that unfolds when your business becomes a living expression of your soul’s purpose.
Your purpose in this world is not about WHAT you do, but more about WHO and HOW you are when you do it–the impact.
We are meant to stand out and bring our unique gifts to the world to serve and contribute to the greater human experience. But, we’ve been programmed to fit in.
The answers and wisdom are already within you. Let’s unlock your essence and step into your magic together.
Elevate your business from the inside out
3 or 6-Month 1:1 Coaching Programme Packages From R5275.00
A personalised coaching journey designed to empower the person BEHIND the business to align with your authentic self, clear self-doubt and overcome inner barriers. Spanning 3 or 6 months, this transformative experience reconnects you with your purpose and unlocks your unique potential to build a fulfilling and impactful soul-aligned business.
Awaken your light to honour your essence
28 Feb. – 02 Mar. 2025
The Healer’s Way Programme is a heart-opening and soul-aligning journey where passion meets purpose. This Programme combines spiritual alignment with actionable strategies to create a career and/or business that truly reflects your soul. It begins with an immersive Visioning Retreat, followed by group coaching sessions to guide your next steps with clarity, confidence and alignment.
Disclaimer:
My clients are happy to share their Life Coaching stories however, due to the personal and sensitive nature of their work, only first names are used to protect their privacy.
Simone is patient, kind compassionate and understanding. She deeply listens to you and provides guidance based off her own personal experience and expertise.
This is a peaceful, harmonious and highly beneficial person to consult if you are looking to take steps to improve your lifestyle. This is all at your own pace with no pressure as this life coach believes in your progression, done at your own time. She’s willing to provide all the time you need.
Simone really cares about you as a human being.
Thank you so much Simone!
Having a coach has helped me work through some of the challenges I felt were holding me back.
Simone has an intuitive way of giving perspective to these challenges and steps for working through them.
Thank you again Simone!
I always felt immensely safe, comfortable and “held” during each session. With her easy and deliberate approach, Simone coached me towards looking at my life in a holistic manner as well as helping me focus on the areas that required me to up my game in terms of practising deliberate self-care (which was a challenge for me).
Simone’s authenticity and her ability to create that safe space has definitely benefitted me immensely. The inner work of asking myself what is it that I really want was the gift that she gave me in terms of making a space in this world where I consider my needs as a priority.
I got help with my career question but I got so much more out of my coaching engagement with Simone. She also has the background in the corporate world which made it easy for her to understand the career-related dynamics, but more than that – she is immensely grounded in her humanness -and this was a huge gift to me – that it was safe for me to do the same in my life.
My awareness around my own self-care as well as creating safe spaces for myself, which was something I was not accustomed to doing nor comfortable doing. I was always busy fixing things for everyone and outside of myself. I have no hesitation in recommending her as a Coach. Her authenticity as a human being and her approach to understanding the human being/the coachee created a deep level of trust.
My coaching sessions with Simone were professional, supportive and a safe space where I felt accepted. This allowed me the opportunity to think and share emotions on one of the most challenging phases in my life which is transitioning into retirement with purpose.
The presenting problem or challenge was finding purpose in my current role and next phase of my life.
The process was explorative and went where I needed to go in the moment, the rhythm and safe space slowed me down to think, make sense, and reflect as I had a huge amount of anxiety. After every session I would feel energised and a lot more connected to me. She coached me and not the presenting problem, holding the mirror up asking questions around my beliefs, my values, and allowing me to come to my own realisations around what is important to me.
I eventually after many soul-searching safe space sessions with Simone came to a clear realisation of what gives me energy.
I have recommended Simone to colleagues and friends and will continue to do so as I found the sessions life-changing.
Being with Emerald Connection has truly been a life-changing experience for me. Each life coaching session with Simmie has been nothing short of incredible. She has helped me to reframe my thoughts and to look at things from perspectives I would have never considered (and I’d like to say that I’m quite the thinker!).
I leave each session feeling hopeful and excited. It’s not only her wisdom and skill that I appreciate, but her very essence, compassion and understanding, that makes me feel supported, calm and encouraged. I truly feel as though Simmie propels me to new heights.
Simmie, a heartfelt and sincere thank you to you. You have helped me to find such a deep acceptance of myself that I didn’t know I needed. You are an absolute gift to the world, a true healer. Loads of blessings to you.
I was able to achieve transformation in areas I’d felt stuck in for a while (around self-confidence with my self-expression) because I needed the energetic work along with the psychological work. This allowed me to remember and open back up to the blueprints I was missing from my aura.
If you know in your being that you are ready to transform your self-confidence, and you feel a resonance with Simone, I couldn’t recommend working with her more!
I felt nurtured, held and supported as I explored my inner challenges about my self-expression and sometimes it felt like things I knew but were afraid of backing, were given a big permission slip to become fully present and integrated.
Thank you so much! I really turned a corner and have the energetic blueprints to tune back into from the notes I’ve taken; which I look back over whenever I’ve forgotten myself or find myself in a place of doubt again.
Everyone, without exception, faces challenges in their lives which can be overwhelming, but we put up a front because we are proud and see acknowledging it as being a sign of weakness. I’ve been there many times and that led me to a dark place from which I believed, I would never emerge.
As Simone navigated my journey of self-discovery I was never dictated to or compelled to do anything. The manner in which the process was facilitated and discovering profound insights during meaningful conversations in a safe place. The pace at which the impact of my journey was evidenced in how I felt about myself, was unexpected. My wish is for everyone who needs support because of whatever their situation may be, embarks on this journey to healing.
I am much better equipped to deal with difficult or uncomfortable situations. I have rediscovered and discovered facets of who I am that I had forgotten or was unaware of. It is liberating and instils a sense of serenity. I have learned to put my relationship with myself first.
While I was a bit hesitant at first to sign up with a life coach as I thought it might be like traditional therapy, I was drawn to Simone because of the kindness and respect shown to me. She really took the time to understand me and provide me with the best guidance. Through her empathy and ability to just really make me feel safe and to be able to be vulnerable and not feel judged, I felt supported, seen and heard.
I really appreciate everything Simone has done for me. She helped me face some really uncomfortable emotions and situations and I’ve been able to navigate that so much better now. In the end, I became a better version of myself that is able to navigate life a lot easier.
When I began coaching with Simone, I was feeling very frustrated with and unclear about my business. I knew I wanted to make changes, but was completely lost about what.
Simone has been incredible in guiding me to tap into what my heart is saying, and in helping me get clear about what I want. She has taught me to trust my inner compass.
Simone has such a warm, gentle way which makes you feel completely heard and understood. It is so easy to trust and open up to her. And it’s been such a blessing to have her unique perspective on things.
I highly recommend Simone’s coaching. Working with her has been a beautiful, valuable, and amazing experience!
My decision to hire Simone as my life coach was influenced by her reputation as a reliable life coach, who is keen to listen and who offers life-changing strategies to help you navigate your personal life. I was hesitant at first to invest in a life coach because I thought that the challenges I faced weren’t serious enough to engage the services of a life coach. Personally, trusting a stranger with personal issues has been a great barrier for me in the past. But, it was worth it in the end. Simoné helped me identify the barriers which were preventing me from achieving a number of goals I’ve been failing to reach for years.
She helped me along by asking the right questions. The best thing for me is that she left me to come up with the answers by myself. I felt safe and trusted Simoné. She is a consummate professional who always sees the bigger picture and is able to lean on a wealth of personal experience. She truly cares about your happiness. I looked forward to my weekly sessions. It became like a regular chat with an old friend who always has your back.
I think one of the things that surprises me most about my life coaching experience, is that the journey does not stop when my session has ended, in fact, that is when her magic truly reveals itself. It feels almost impossible not to implement the insights and learnings I’ve had through the questions and discussions with Simone. My self-discovery and journey toward the future I want becomes more tangible with each session. All of a sudden the avenues I have so far explored, from therapy sessions, to self-help books, and a plethora of esoteric pursuits have been ditched or shelved – they have proved very temporary and superficial thus far and have brought me no closer to my “Nirvana”.
I have a strong sense of accountability or rather excitement because I can feel her cheering me on – I have someone on team-Nanieve. Someone whose guidance I trust implicitly, she shares my joy with each little victory I make. Who would have thought cynical me could still “course correct” at the age of 53. I am so excited about what lies ahead. Wouldn’t want a better guide on this journey called life.
The compassion and trust which I experienced through my sessions with Simone, have given me the courage to believe in myself. To know that “I am good enough”, and to realise that what I believed, can be changed.
It has opened my eyes to numerous possibilities on this new journey.
I never thought that I would have a life coach, I guess I didn’t see the need. However, my experience with Simone Eiman as my life coach was a mind shifting one. I started seeing and thinking about life a little differently. The first difference being that I was able to do something I was unable to do for almost 15 years. Not only was I doing what I needed to do for my health but for my family’s as well.
An important learning from my sessions with Simone, is taking baby steps towards your goal is more doable and once you feel that achievement, it encourages you to keep on going – consistency is key. And if you fall off the bandwagon, it’s ok, you can get back on again and try again. Simone’s approach is very caring and honest but at the same time she is able to push you so that you get over the barriers in your life to be a better version of yourself. I recall always having a WOW moment in my sessions, where I would just have to take a moment and absorb it all.
Thank you for providing the space for me to meet and get to know ME! My journey started off as sessions that guided me towards discovering and cultivating my passion, but soon led to a never-ending journey of self-discovery, awareness and finally acceptance and appreciation. I articulated my true values and I learned to recognise my purpose in life. I learned that if I wanted to break the cycle of the impact one’s conditioning and childhood experiences have on one’s development, I had to be that change that I wanted to experience.
Our sessions provided a safe space that allowed me to be vulnerable and helped me to cultivate (and maintain) a mindset where: I trust my intuition; I love and accept myself as I am; I am enough; I accept people for who they are without wanting to change them; I focus on the present; I view ‘setbacks’ as learnings instead of failures. My journey is nowhere near its end, the path taken to reach this milestone in my life has been invaluable. Thank you, Simone.
My coaching experience with Simone was amazing. She was so attentive and really made you feel that nobody else mattered when chatting with her. Her insight and different perspectives on various subjects, whether work or personal, were so insightful.
She helped me overcome many self-limiting barriers that prevented me from achieving my goals. I’m forever grateful for our sessions and definitely achieved my desired outcomes and more from these sessions. I can visualise future goals easier as I have now experienced what it feels like to achieve my goals.
Embrace ALL of who you are and do life and business that’s so (authentically) YOU!
Your inner “Yes” is the only guide you need. Let’s take the first step toward creating a business that feels as good as it performs.
In your free session, we’ll explore how we can work together to unlock your true potential and create a soul-aligned business that truly resonates with your essence.
We’ll:
Authenticity is the foundation of a truly impactful and sustainable business. When you lead with authenticity, you build trust, foster deep connections and naturally attract clients and opportunities that resonate with your unique energy. Unlike following external trends, authenticity empowers you to create strategies and practices that align with your values, resulting in long-term success that feels energising and fulfilling. Your business becomes a genuine extension of who you are, creating a ripple effect of impact and value.
A soul-aligned business reflects your core values, passions and gifts, allowing you to work in harmony with your true self. It’s about more than just profit—it’s creating meaningful impact while feeling energised and connected to your purpose. A soul-aligned business enables you to serve from a place of integrity, attract aligned clients and experience both fulfilment and sustainable success.
Your self-worth sets the tone for every decision you make in your business. From pricing and networking to showing up with confidence, believing in your value empowers you to take bold, aligned actions. A healthy sense of self-worth helps you overcome fear, embrace opportunities and build a business that reflects your true potential, ensuring long-term growth and success.
Yes, coaching can help you move past feelings of stagnation by identifying misalignment and reigniting your passion. Often, a lack of motivation stems from disconnection between your actions and your purpose. Together, we’ll uncover the root causes, align your business with your authentic self and develop actionable strategies to help you feel energised and inspired again.
Mindset work is an important piece of the puzzle, but it’s often not enough. True transformation happens when mindset shifts are combined with energetic alignment and purposeful action. My coaching focuses on helping you release emotional and subconscious blocks while aligning your strategies with your unique gifts and purpose, ensuring deeper and lasting change.
Fear of failure can lead to inaction or procrastination, while fear of success might cause you to self-sabotage or shrink from opportunities. Both fears stem from limiting beliefs about your worth or capabilities. Coaching helps you identify and reframe these fears, empowering you to take aligned action and embrace the possibilities that growth and success bring.
Self-love is the foundation of a thriving business. When you value yourself, you naturally step into your power, set boundaries and prioritise authenticity in every decision. This self-trust and confidence not only improve your visibility but also attract clients and opportunities that align with your purpose, creating a business that feels effortless and fulfilling.
Yes, I specialise in guiding individuals through pivotal transitions, such as starting a new business or redefining their careers. My coaching helps you clarify your vision, tap into your unique gifts and build a strong foundation that supports both personal fulfilment and professional success.
Through my four-step Perfectly-You Alignment Framework, I guide you to:
1️⃣ Reflect and Clarify – Identify gaps and misalignments in your business and life.
2️⃣ Reframe – Break free from limiting beliefs and emotional blocks.
3️⃣ Realign – Create actionable strategies rooted in your authentic self.
4️⃣ Rise – Step into your potential with confidence and clarity.
This transformational process combines intuitive insights, practical tools and mindset shifts to create alignment and growth.
Absolutely! I offer a free clarity session to explore misalignments in your business and discuss how we can work together to create deeper alignment. This session is your opportunity to experience my approach and decide if it feels like the right fit for your journey.
[Book Your Free Clarity Session Here!]
No problem! You can start your journey with my Mini Business Clarity and Alignment Guide, a free resource designed to help you reflect on your unique gifts, uncover blocks and take the first steps toward alignment.
[Download Your Free Guide Now!]
Creating a soul-aligned business begins with reconnecting to your truth. If you’ve been feeling misaligned or unsure about your next steps, the answers aren’t outside of you—they’re within.
It’s time to pause, reflect and realign with what truly matters.
To help you begin, I’ve created a free Mini Business Clarity and Alignment Guide, designed to spark insights and guide you toward deeper clarity and confidence.
Whether you’re just starting out or seeking to refine your path, this guide will help you:
Your first step toward building a business that feels as good as it performs—because alignment is where your magic begins.