If you’re done D-I-Y’ing your personal development and need someone to guide you, you’re at the right place.​​

Emerald Connection image About Me-my purpose in life by Harriet Box-Invisionmedia.co.za

You deserve to experience a life where you are fearless, motivated and purpose-driven.

If mediocrity and playing small were our destiny, we would not have been on this earth. Realising that there is more, that we are more, will keep driving us forward. But we have to be courageous to take the first step.

Because, when we truly know who we are and live from that place of authenticity, we thrive.

If you have no idea where to start to make the changes you seek, but you’re motivated and ready for a roadmap, accountability, and support, I welcome you with an open heart.

Let’s begin.


Hey there! I’m Simone Eiman, so lovely to meet you.


I’ve always known there’s more to life than 9-5’ing and living in a box created for you.

From a very early age, I knew that I had a calling to help people. However, during childhood, the only way I could imagine implementing this calling was to become a doctor. Unfortunately or, fortunately in my case, that never worked out. While I didn’t pursue a medical degree, I ended up with 3 commercial degrees. This satisfied my need to always break things down and understand their inner workings, which stands me in good stead with life coaching.

During the latter part of my 25+ years’ corporate career, I experienced many ups and downs, similar to what you’re probably experiencing now. Some sort of transition but feeling stuck, overwhelmed, afraid, alone, lacking direction and just surviving from day to day. I felt like the proverbial square peg in a round corporate hole. The conviction that my place and purpose were somewhere else drove me to pursue my passion.

The penny dropped while going through a personal mastery programme. After a strengths and gifts exercise, things became much clearer to me. At this point, I followed my intuition and set a goal to sign up for a coaching training programme. Life coaching just felt right.


Emerald Connection Life Coaching About Me Orchid Photo by No-Revisions on Unsplash

Through the insights of the programme such as taking personal responsibility for what I want in life, and knowing and using my strengths, amongst others, I realised I was “playing small”. So, having experienced the power of life coaching throughout my journey and my passion for growth and transformation, I was certain it was where I needed to be.
Everything aligned for me perfectly to register and pay for the course. When I started working on that first module, everything just clicked.

For me, two of the biggest life lessons were (1) that it’s all about one’s mindset and (2) that courage was at the heart of taking the first step. Courage to break through the constraints of social conditioning; as this was the single most limiting thing in my life before. My journey involved peeling back years’ worth of conditioning and a self-limiting mindset.

My soul-centred mission and earning the life coach certification brought me to the place where I started Emerald Connection Life Coaching. Connecting to my purpose to help others grow and connect to who they truly are is the force that gives me the power to stay focused on what I believe I am meant to do.

The training, insights, challenges and transformation I have experienced through travelling my journey, are what inspire me to help clients do the same. It gives me great joy when my clients reignite their own heart and soul-centred purpose.

The name Emerald Connection Life Coaching has very special meaning to me.

With the belief that each of us has a purpose and that we lose that through social conditioning, it’s all about returning to our heart and soul-centred selves. Let me break it down…

Emerald Connection Life Coaching logo

My birthstone is Emerald. A gem long regarded as a symbol of rebirth, balance, inspiration, growth, strength, wit, foresight and wisdom.

My life journey has brought me full circle to return to who I truly am meant to be in this world. The Connection to my true essence.

So you see, this business is grounded in heart and soul to serve my clients

The values that anchor my business to heart and soul are:

This is not just a buzzword, but about always being true to who you are.

Life is a journey, it is an opportunity to consistently be and do better. No mediocrity and no playing small.

By being who you truly are, you can enjoy the freedom of living your life unapologetically and without compromise.

The joy you get from being free to be who you truly are and living your life to your vision.

We are all here to do 1 thing: grow and transform. We are here to help each other grow and transform to be the best versions of ourselves.

A few other things you should know about me:

Apart from a Life Coaching Certification, Neuro-Linguistic Programming Principles and Practices certificate, amongst others, I also hold a Master’s degree in Organisational Communication.

Certified Business Analyst
Communications Specialist
CRM and Marketing practitioner

Eternal student, avid reader, gardener, blogger, occasional couch potato, cook and gluten-free baker.

Recovering perfectionist. I now practice the perspective that everything is as it should be. Perfection doesn’t exist, it’s all about perception.

Take how we show up in life very seriously. Whoever you are, whatever your preferences, show up authentically.

Transforming the “ordinary” into extraordinary: helping clients become the best versions of themselves by committing to a higher vision of what they can be or do. Connecting to their soul-centred purpose.

What I care about.

I question everything. Questions to probe, clarify, trigger, challenge…

I am not a conformist. My particular interest lies in questioning the social straight-jackets that we are forced into. I don’t care much for the shoulds and shouldn’ts, supposed to’s and propers in society today. These rules and norms serve the purpose of keeping us trapped and boxed in. Our social conditioning and who we are forced to become are in direct conflict with our true calling – the essence of who we are.

What I care about is helping clients define and live their lives on their terms and not by others’ definitions, labels and expectations.

So, are you ready to own the next step in your life journey?

These are the routes you could take to work with me:



What would it feel like if you could live your life unapologetically and confidently step into your true power and purpose? How much longer are you willing to tolerate what doesn’t serve you anymore?

There is a way to transform your life and it starts with resetting your mindset. This life coaching programme takes you through an in-depth personal spring-clean, helping you break free from fear and overwhelm in order to take steps to live life on your terms.


What is it you wish to be, have and do in your life right now? What if you could dismantle the stories on autoplay inside your head that tell you, you’re not enough?

When you break through the blocks and beliefs that keep you bound to fear, self-doubt, uncertainty, procrastination, and low self-esteem, you connect to your inner strength. This programme delivers the power of group coaching and the benefits of social learning (and unlearning) so you can begin to shine and stand in your own truth.

EMERALD CONNECTION LIFE COACHING Photo by Shane Rounce on Unsplash

Since you’re checking out your growth options…


Why not grab your free E-book: Your Personal Change Kit: Why ignoring 3 secrets of personal change will keep you stuck

Discover that it’s not because you lack willpower that you can’t reach that goal of losing weight, running that marathon, saving for that island trip, or whatever you’re struggling to change.

This fillable DIY guide will help you understand the 3 keys to unlocking your personal power to make your personal changes in life stick.

“Maybe the journey isn’t so much about becoming anything.
Maybe it’s about un-becoming everything that isn’t really you, so you can be who you were meant to be in the first place.” –Paulo Coelho