Emerald Connection image About Me-my purpose in life by Harriet

Hello! Simone Eiman here, positive body image, emotional well-being and consciousness coach.

It’s so lovely to meet you and you’re probably here because you’re done DIY’ing your personal development and need someone to guide you.  Well, you’re at the right place. You deserve to experience a life where you are confident, motivated and purpose-driven.

If you have no idea where to start to make the changes you seek, but you’re motivated and ready for a roadmap, accountability, and support, I welcome you with an open heart. But first, let me tell you a bit more about myself and why I do what I do.

I’ve always known there’s more to life than 9-5’ing and living in a box created for you.

From a very early age, I knew that I had a calling to help people.

However, during childhood, the only way I could imagine implementing this calling was to become a doctor. Fortunately in my case, that never worked out.  While I didn’t pursue a medical degree, I ended up in a corporate job.

During the latter part of my 25+ years’ corporate career, I experienced many ups and downs, similar to what you’re probably experiencing now. Some sort of transition but feeling stuck, overwhelmed, afraid, alone, lacking direction and just surviving from day to day. I felt like the proverbial square peg in a round hole.

The conviction that my place and purpose were somewhere else drove me to pursue my passion further – the things that light up my heart. In exploring what was next for me I realised:

“Playing small didn’t serve me”.

Emerald Connection Life Coaching About Me Orchid Photo by No-Revisions on Unsplash

 Having experienced the power of life coaching throughout my journey and my passion for learning, growth and transformation, I was certain it was where I needed to be. My inner fire drove me to live in alignment with my soul purpose to teach and guide others on their transformation journeys. 

I followed my intuition and signed up for a coaching training programme.
Everything aligned perfectly for me and when I started working on that first module, it just clicked. The training, insights, challenges and transformation I have experienced through travelling my journey, are what inspire me to help clients do the same.

My soul-centred mission together with the life coach certification brought me to the place where I started Emerald Connection Life Coaching. Connecting to my purpose to help others grow and connect to who they truly are is the force that gives me the power to stay focused on what I believe I am meant to do.

It didn't come without big lessons though...

Lesson #1:  We have the power to control our mindset and our openness to different perspectives fuels our growth.

Lesson #2:  Courage is at the heart of taking the first step. I discovered that true power comes from living authentically.

Lesson #3:  Asking for and accepting help. Embrace the support system you have or start building one. One that fuels your growth.

The bottom line: Be courageous.
If mediocrity and playing small were our destiny, we would not have that inner voice telling us there is more to life and that we are more. But we have to be courageous to take the first step. Because, when we truly know who we are and live from that place of authenticity, we thrive.


Emerald Connection Life Coaching: grounded in heart and soul to serve.

With the belief that each of us has a purpose and that we lose that through social conditioning, it’s all about returning to our heart and soul-centred selves. Let me break down how I made this connection…

Emerald Connection Life Coaching logo

My birthstone is Emerald. A gem long regarded as a symbol of rebirth, balance, inspiration, growth, strength, wit, foresight and wisdom.

My life journey has brought me full circle to return to who I truly am meant to be in this world. The Connection to my true essence.

To truly serve my clients this business is grounded in heart and soul and is anchored on these 5 values:

This is not just a buzzword, but about always being true to who you are.

Life is a journey, it is an opportunity to consistently be and do better. No mediocrity and no playing small.

By being who you truly are, you can enjoy the freedom of living your life unapologetically and without compromise.

The joy you get from being free to be who you truly are and living your life to your vision. Success does not necessarily equal fulfilment.

We are all here to do 1 thing: grow and transform. We are here to help each other grow and transform to be the best versions of ourselves.

A few other things about me:

Apart from a Life Coaching Certification, Neuro-Linguistic Programming Principles and Practices certificate, amongst others, I also hold a Master’s degree in Organisational Communication.

Certified Business Analyst
Communications Specialist
CRM and Marketing Specialist

Eternal student, avid reader, gardener, blogger, occasional couch potato, cook and gluten-free baker.

Recovering perfectionist:  I follow my personal excellence standards. Perfection doesn’t exist, it’s all about perception.

Take how we show up in life very seriously. Whoever you are, whatever your preferences, show up authentically.

Active listener and transforming the “ordinary” into extraordinary: helping clients unlock the best versions of themselves by connecting to their soul-centred purpose.

I question everything.

Questions to probe, clarify, trigger, challenge…

I am not a conformist. My particular interest lies in questioning the social straight-jackets that we are forced into. I don’t care much for the shoulds and shouldn’ts, supposed to’s and propers in society today. These rules and norms serve the purpose of keeping us trapped and boxed in. Our social conditioning and who we are forced to become are in direct conflict with our true calling – the essence of who we are.

What I care about is helping clients redefine and live their lives on their terms and not by others’ definitions, labels and expectations.

Here's how you can work with me when you're ready to take the next step in your life journey:

Perfectly YOU
Group Programme

A 6-week programme to rewrite the stories that define you and unlock your true potential. Gain valuable insights, build confidence, and embrace your authentic self in a supportive community of like-minded individuals on a journey of self-discovery, personal growth, and empowerment.

5-Step 1:1 Emerald
RenewMe Programmes

I offer personalised coaching programmes ranging from 4 weeks to 3-6 months designed as “internal spring-cleaning” programmes. These programs are tailored for you if you’re looking to align with your authentic self and ditch self-doubt, low confidence, fear and achieve what you truly desire for your life.