YOUR PARTNER ON THE NEXT STEP OF YOUR LIFE JOURNEY.

Hello! Simone Eiman here.
I’ve never been one to follow the rules—because, let’s be honest, most of them weren’t built for true creative freedom. My work exists at the intersection of intuition, strategy and revolution. Guiding purpose-driven business owners, professionals and changemakers to unlock their innate genius, break free from self-doubt and create from a place of deep alignment.
I don’t believe in cookie-cutter solutions or surface-level fixes.
Instead, I help you refine, reimagine and align—so that your business, career and life are a reflection of your highest truth.
Welcome!
Why this work matters to me
I believe self-doubt is a system we inherit, but confidence is something we reclaim. My mission is to help you reconnect with your inner knowing, dismantle the limitations that have kept you small and step into the creative, purpose-driven life you’re meant to live.
My work is a fusion of deep intuitive insight and emotional clarity. Using my background in coaching, therapeutic art and neuro-linguistic programming, I help people uncover their purpose, move beyond self-doubt and take aligned action—without burning out or betraying themselves in the process.


My journey: from living in the box to breaking free
I’ve always known I was here to help people. As a child, I thought that meant becoming a doctor. That was the only way I could imagine making a difference—until life had other plans. Instead of medical school, I found myself in the corporate world, navigating a 27+ year career that, while successful on the surface, felt misaligned with the deeper calling inside me.
For years, I wrestled with the same questions I now help my clients answer: Who am I really? What am I here to do? I felt like a square peg in a round hole, surviving instead of thriving. My soul craved more, but fear and conditioning kept me stuck. The moment of truth came when I realised that my fulfilment wasn’t going to come from following someone else’s blueprint. I had to trust my own inner wisdom.
That realisation changed everything.
Through my own healing, deep inner work and a revolutionary shift in perspective, I began to break free. I studied, experimented and developed a framework for purpose-driven living that integrates personal empowerment, spiritual alignment and practical, actionable strategy. Now, I help others do the same.
If mediocrity and playing small were our destiny, we would not have that inner voice telling us that we are more and there is more to life. But we have to be courageous to take the first step. Because, when we truly know who we are and live from that place of authenticity, we thrive.
What makes my approach different?
With the belief that each of us has a purpose and that we lose that through social conditioning, it’s all about returning to our heart and soul-centred selves. I honour your inner truth while providing practical, clear steps to bring your vision to life. My approach is:
- Revolutionary and compassionate: By challenging the status quo while holding space for your unique process, I see the hidden patterns, the deeper possibilities, and the most aligned path forward.
- Deeply intuitive, creative and strategic: I integrate inner wisdom with actionable frameworks to help you trust your intuition, overcome creative resistance and step fully into your power.
- Practical and transformational: This isn’t just about insight—it’s about taking your big vision and helping you turn it into something tangible, structured and impactful.
- Soul-aligned success: No more forcing or faking it. I guide you to build a life and business that feels as good as it looks.
I don’t believe in one-size-fits-all solutions. Your path is uniquely yours, and my role is to help you uncover and trust it.

Let’s get personal
I believe in radical authenticity, continuous evolution and doing life and business your way—not the way the world tells you it should be done.
My work integrates intuitive flow, creativity, mindset and deep inner alignment.
I’m passionate about guiding visionary entrepreneurs, professionals and changemakers to trust their genius and share it boldly.
When I’m not coaching, you’ll find me immersed in books on consciousness, exploring new ideas, out in my garden or having deep conversations over good coffee.
I’m a recovering perfectionist: my personal excellence standard: progress over perfection.
Let’s create something extraordinary
If you’re ready to build, scale or reimagine your work in a way that is deeply aligned and wildly impactful, I’d love to connect.