Do life that’s so (authentically) YOU!

I help aspiring or established spiritually conscious business owners, professionals and creatives connect with their true purpose, transform self-doubt into self-mastery and align their unique gifts with their soul’s mission.

Emerald Connection Coaching and Consulting photo of Simone Eiman - life purpose and soul alignment coach

Your soul’s truth is your superpower!
Let’s build a soul-aligned business, career or life that aligns with it.

You’re not here to fit into a formula.

You’re here to forge your own path in a way that honours who you truly are.

You’ve tried strategies that worked for others, but deep down, you know there’s something more—something uniquely YOU. Your energy, purpose and creative genius are your greatest strengths.
Let’s unlock them.

A call to awakening: build a business that aligns with your life purpose

You’ve done the courses, applied the strategies and mastered the mindset work. And yet, something still feels off.
True alignment isn’t about following steps but becoming who you were always meant to be.
If you feel:

  • Second-guessing your decisions: wondering if your contributions are of any value.
  • Drained: Doing all the “right” things but feeling disconnected.
  • Overwhelmed: Drowning in advice that doesn’t resonate.
  • Disconnected: your business doesn’t quite reflect the real you.
  • Invisible: Afraid to show up fully and share your message.
EMERALD CONNECTION LIFE COACHING PHOTO BY Daniel Gonzalez ON Unsplash (cropped)

Your soul is calling you to do things differently.

These aren’t problems. They’re invitations to align with who you truly are so clarity, confidence and freedom naturally follow.

What’s possible when you align your business with your soul’s purpose?

Imagine waking up each day, knowing your business is an organic expression of your soul’s truth. You no longer push, force or second-guess but instead magnetise the right opportunities simply by aligning with who you truly are.

  • You attract aligned opportunities effortlessly: not by chasing or hustling, but by being fully yourself.

  • Your decisions come with ease: no more second-guessing your pricing, messaging or value.

  • You trust your instincts and boldly share your voice, knowing it will resonate with YOUR people.

  • Your work flows naturally, infused with purpose and creative energy.

This is what happens when you embrace your unique energetic blueprint and align your business with your soul’s purpose.

Rewrite your story

“Maybe the journey isn’t so much about becoming anything. Maybe it’s about un-becoming everything that isn’t really you, so you can be who you were meant to be in the first place.” – Paulo Coelho

Your business isn’t just about what you do but about who you are becoming. By shedding self-doubt and stepping into your truth, you unlock the power to create a thriving, soul-aligned business, career or life that feels as good as it performs.

You’re not alone. I know this journey because I’ve walked it myself.

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My journey from self-doubt to soul-aligned entrepreneurship

EMERALD CONNECTION LIFE COACHING SIMONE EIMAN

Hi, I’m Simone Eiman. In the early days of my business, after 27+ years in the corporate world, I followed the formulas and checked every box for success. But deep down, it felt disconnected from my voice, my purpose and my true self.

I knew I was meant for something different. But fear of visibility (being visible on social media, in photos or at networking events) and self-doubt kept me from fully stepping into soul-aligned entrepreneurship.

The shift? I stopped looking outside for answers and turned inward. I aligned with my purpose, embraced my unique energetic design and reimagined success on my terms and around my soul’s blueprint.

Now, I guide other visionary entrepreneurs through the Perfectly-You Alignment Framework to do the same—to trust themselves, to build in flow and to thrive in alignment. Because your business isn’t just about what you do—it’s about who you become.

Being Perfectly You is not negotiable.

Work with me – build your soul-aligned business

Through my Perfectly-You Alignment Framework, I blend practical and channelled wisdom with visionary thinking to help you unlock your natural genius, build in flow and create success that feels authentically you.

As your guide, I empower you to:
🌿 Trust your inner voice and creative flow.
🌿 Embrace your individuality as your greatest strength.
🌿 Lead with integrity and build from deep alignment in life and business.

My approach nurtures resilience, supports your growth and helps you navigate change with confidence, ensuring your business or career evolves in alignment with who you truly are.

My 4-Step Perfectly-You alignment framework empowers you to:

Emerald Connection Coaching and Consulting Perfectly-You Alignment Framework Step 1
Emerald Connection Coaching and Consulting Perfectly-You Alignment Framework Step 2
Emerald Connection Coaching and Consulting Perfectly-You Alignment Framework Step 3
Emerald Connection Coaching and Consulting Perfectly-You Alignment Framework Step 4

Discover the transformation that unfolds when your business, career or life becomes a living expression of your soul’s purpose.

Authenticity matters

Emerald Connection Succulent image for Life Coaching Discovery Call by Harriet Box-Invisionmedia.co.za

Your purpose in this world is not about WHAT you do, but more about WHO and HOW you are when you do it–the impact.

We are meant to stand out and bring our unique gifts to the world to serve and contribute to the greater human experience. But, we’ve been programmed to fit in.

The answers and wisdom are already within you. Let’s unlock your essence and step into your magic together.

Ready to align your business with your authentic self?

Here are the life coaching services that I offer.

1:1 Coaching: Wealth From Within Programme

Elevate your business from the inside out

EMERALD CONNECTION COACHING AND CONSULTING WEALTH FROM WITHIN PROGRAMME to overcome self-doubt Featured Image

3- or 6-Month 1:1 Coaching Programme Packages From R5275.00

A coaching journey to clear self-doubt, align your work with your soul’s purpose and build an empowered, thriving business rooted in confidence, clarity and alignment.

The Visionary’s Flow Creativity and Innovation Space

Refine, reimagine and align with your innate genius.

Facilitated either 1:1 or in groups:
Packages From R8280.00

Bespoke business innovation and creativity facilitation to gain clarity, streamline your path and unlock innovative, soul-aligned solutions for your unique vision.

The Healer’s Way Life With Purpose Workshop

Discover the deeper meaning behind your work and gifts.

EMERALD CONNECTION COACHING AND CONSULTING The Healer's Way Life With Purpose Package Offer Mockup Image

12-13 April 2025
Gardens, Cape Town
All-inclusive:  R3775.00

A powerful 2-day journey designed to help you uncover your true purpose, move beyond limitations and create a vision aligned with your soul’s calling.

The Healer’s Way Immersive Bespoke  Retreat

A transformative journey to align with your purpose.

EMERALD CONNECTION COACHING AND CONSULTING The Healer's Way Immersive Retreat Package Offer Mockup Image

16-18 May 2025
Robertson, Western Cape
All-inclusive:  R13,885.00

A transformative 3-day retreat combining soul alignment with practical strategy to help you embody your purpose and take aligned action toward your next level.

Here’s what clients are saying about their transformative coaching journeys:

Disclaimer:

 My clients are happy to share their Life Coaching stories however, due to the personal and sensitive nature of their work, only first names are used to protect their privacy.

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Patient, Compassionate and Truly Caring

Simone is patient, kind compassionate and understanding. She deeply listens to you and provides guidance based off her own personal experience and expertise.

This is a peaceful, harmonious and highly beneficial person to consult if you are looking to take steps to improve your lifestyle. This is all at your own pace with no pressure as this life coach believes in your progression, done at your own time. She’s willing to provide all the time you need.

Simone really cares about you as a human being.

Thank you so much Simone!

Tamara (South Africa)

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Intuitive Guidance to Overcome Challenges

Having a coach has helped me work through some of the challenges I felt were holding me back.

Simone has an intuitive way of giving perspective to these challenges and steps for working through them.

Thank you again Simone!

Renee (South Africa)

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A Safe Space for Growth and Self-Care

I always felt immensely safe, comfortable and “held” during each session. With her easy and deliberate approach, Simone coached me towards looking at my life in a holistic manner as well as helping me focus on the areas that required me to up my game in terms of practising deliberate self-care (which was a challenge for me).
Simone’s authenticity and her ability to create that safe space has definitely benefitted me immensely. The inner work of asking myself what is it that I really want was the gift that she gave me in terms of making a space in this world where I consider my needs as a priority.

I got help with my career question but I got so much more out of my coaching engagement with Simone. She also has the background in the corporate world which made it easy for her to understand the career-related dynamics, but more than that – she is immensely grounded in her humanness -and this was a huge gift to me – that it was safe for me to do the same in my life.

My awareness around my own self-care as well as creating safe spaces for myself, which was something I was not accustomed to doing nor comfortable doing. I was always busy fixing things for everyone and outside of myself. I have no hesitation in recommending her as a Coach. Her authenticity as a human being and her approach to understanding the human being/the coachee created a deep level of trust. 

Melody (South Africa)

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Life-Changing Purpose and Connection

My coaching sessions with Simone were professional, supportive and a safe space where I felt accepted. This allowed me the opportunity to think and share emotions on one of the most challenging phases in my life which is transitioning into retirement with purpose.
The presenting problem or challenge was finding purpose in my current role and next phase of my life.

The process was explorative and went where I needed to go in the moment, the rhythm and safe space slowed me down to think, make sense, and reflect as I had a huge amount of anxiety. After every session I would feel energised and a lot more connected to me. She coached me and not the presenting problem, holding the mirror up asking questions around my beliefs, my values, and allowing me to come to my own realisations around what is important to me.

I eventually after many soul-searching safe space sessions with Simone came to a clear realisation of what gives me energy.
I have recommended Simone to colleagues and friends and will continue to do so as I found the sessions life-changing.

Sandra (South Africa)

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A Transformational Journey

Being with Emerald Connection has truly been a life-changing experience for me. Each life coaching session with Simmie has been nothing short of incredible. She has helped me to reframe my thoughts and to look at things from perspectives I would have never considered (and I’d like to say that I’m quite the thinker!).

I leave each session feeling hopeful and excited. It’s not only her wisdom and skill that I appreciate, but her very essence, compassion and understanding, that makes me feel supported, calm and encouraged. I truly feel as though Simmie propels me to new heights.

Simmie, a heartfelt and sincere thank you to you. You have helped me to find such a deep acceptance of myself that I didn’t know I needed. You are an absolute gift to the world, a true healer. Loads of blessings to you.

Miska (South Africa)

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Energetic and Psychological Shifts for Confidence

I was able to achieve transformation in areas I’d felt stuck in for a while (around self-confidence with my self-expression) because I needed the energetic work along with the psychological work. This allowed me to remember and open back up to the blueprints I was missing from my aura.

If you know in your being that you are ready to transform your self-confidence, and you feel a resonance with Simone, I couldn’t recommend working with her more!

I felt nurtured, held and supported as I explored my inner challenges about my self-expression and sometimes it felt like things I knew but were afraid of backing, were given a big permission slip to become fully present and integrated.
Thank you so much! I really turned a corner and have the energetic blueprints to tune back into from the notes I’ve taken; which I look back over whenever I’ve forgotten myself or find myself in a place of doubt again.

Michelle (Australia)

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Rediscovering Authenticity and Serenity

Everyone, without exception, faces challenges in their lives which can be overwhelming, but we put up a front because we are proud and see acknowledging it as being a sign of weakness. I’ve been there many times and that led me to a dark place from which I believed, I would never emerge.

As Simone navigated my journey of self-discovery I was never dictated to or compelled to do anything. The manner in which the process was facilitated and discovering profound insights during meaningful conversations in a safe place. The pace at which the impact of my journey was evidenced in how I felt about myself, was unexpected. My wish is for everyone who needs support because of whatever their situation may be, embarks on this journey to healing.

I am much better equipped to deal with difficult or uncomfortable situations. I have rediscovered and discovered facets of who I am that I had forgotten or was unaware of. It is liberating and instils a sense of serenity. I have learned to put my relationship with myself first.

Ingrid (South Aarica)

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Empathy and Guidance to a Better Version of Me

While I was a bit hesitant at first to sign up with a life coach as I thought it might be like traditional therapy, I was drawn to Simone because of the kindness and respect shown to me. She really took the time to understand me and provide me with the best guidance.  Through her empathy and ability to just really make me feel safe and to be able to be vulnerable and not feel judged, I felt supported, seen and heard.

I really appreciate everything Simone has done for me. She helped me face some really uncomfortable emotions and situations and I’ve been able to navigate that so much better now.  In the end, I became a better version of myself that is able to navigate life a lot easier.

Lorien (South Africa)

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From Frustration to Clarity: Tapping into my heart and trusting my inner compass

When I began coaching with Simone, I was feeling very frustrated with and unclear about my business. I knew I wanted to make changes, but was completely lost about what.
Simone has been incredible in guiding me to tap into what my heart is saying, and in helping me get clear about what I want. She has taught me to trust my inner compass.
Simone has such a warm, gentle way which makes you feel completely heard and understood. It is so easy to trust and open up to her. And it’s been such a blessing to have her unique perspective on things.

I highly recommend Simone’s coaching. Working with her has been a beautiful, valuable, and amazing experience!

Debbie (Australia)

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Life-Changing Strategies for Lasting Success

My decision to hire Simone as my life coach was influenced by her reputation as a reliable life coach, who is keen to listen and who offers life-changing strategies to help you navigate your personal life. I was hesitant at first to invest in a life coach because I thought that the challenges I faced weren’t serious enough to engage the services of a life coach. Personally, trusting a stranger with personal issues has been a great barrier for me in the past. But, it was worth it in the end. Simoné helped me identify the barriers which were preventing me from achieving a number of goals I’ve been failing to reach for years.

She helped me along by asking the right questions. The best thing for me is that she left me to come up with the answers by myself. I felt safe and trusted Simoné. She is a consummate professional who always sees the bigger picture and is able to lean on a wealth of personal experience. She truly cares about your happiness. I looked forward to my weekly sessions. It became like a regular chat with an old friend who always has your back.

Harriet (South Africa)

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Insights That Resonate Beyond Sessions

I think one of the things that surprises me most about my life coaching experience, is that the journey does not stop when my session has ended, in fact, that is when her magic truly reveals itself. It feels almost impossible not to implement the insights and learnings I’ve had through the questions and discussions with Simone. My self-discovery and journey toward the future I want becomes more tangible with each session. All of a sudden the avenues I have so far explored, from therapy sessions, to self-help books, and a plethora of esoteric pursuits have been ditched or shelved – they have proved very temporary and superficial thus far and have brought me no closer to my “Nirvana”.

I have a strong sense of accountability or rather excitement because I can feel her cheering me on – I have someone on team-Nanieve. Someone whose guidance I trust implicitly, she shares my joy with each little victory I make. Who would have thought cynical me could still “course correct” at the age of 53. I am so excited about what lies ahead. Wouldn’t want a better guide on this journey called life.

Nanieve (South Africa)

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Courage to Believe in Myself

The compassion and trust which I experienced through my sessions with Simone, have given me the courage to believe in myself. To know that “I am good enough”, and to realise that what I believed, can be changed.

It has opened my eyes to numerous possibilities on this new journey.

Wilma (South Africa)

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Mind-Shifting Steps to Success

I never thought that I would have a life coach, I guess I didn’t see the need. However, my experience with Simone Eiman as my life coach was a mind shifting one. I started seeing and thinking about life a little differently. The first difference being that I was able to do something I was unable to do for almost 15 years. Not only was I doing what I needed to do for my health but for my family’s as well.

An important learning from my sessions with Simone, is taking baby steps towards your goal is more doable and once you feel that achievement, it encourages you to keep on going – consistency is key. And if you fall off the bandwagon, it’s ok, you can get back on again and try again. Simone’s approach is very caring and honest but at the same time she is able to push you so that you get over the barriers in your life to be a better version of yourself. I recall always having a WOW moment in my sessions, where I would just have to take a moment and absorb it all.

Faatimah (South Africa)

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Discovering Purpose and Self-Acceptance

Thank you for providing the space for me to meet and get to know MEMy journey started off as sessions that guided me towards discovering and cultivating my passion, but soon led to a never-ending journey of self-discovery, awareness and finally acceptance and appreciation. I articulated my true values and I learned to recognise my purpose in life. I learned that if I wanted to break the cycle of the impact one’s conditioning and childhood experiences have on one’s development, I had to be that change that I wanted to experience.

Our sessions provided a safe space that allowed me to be vulnerable and helped me to cultivate (and maintain) a mindset where:  I trust my intuition;  I love and accept myself as I am;  I am enough; I accept people for who they are without wanting to change them; I focus on the present; I view ‘setbacks’ as learnings instead of failures. My journey is nowhere near its end, the path taken to reach this milestone in my life has been invaluable. Thank you, Simone.

Kirstin (United Kingdom)

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Achieving Goals and Breaking Barriers

My coaching experience with Simone was amazing. She was so attentive and really made you feel that nobody else mattered when chatting with her. Her insight and different perspectives on various subjects, whether work or personal, were so insightful.

She helped me overcome many self-limiting barriers that prevented me from achieving my goals. I’m forever grateful for our sessions and definitely achieved my desired outcomes and more from these sessions. I can visualise future goals easier as I have now experienced what it feels like to achieve my goals.

Moenieb (South Africa)

Let’s align your life, career or business with your soul’s purpose

You already have the answers within you.
Your vision isn’t random—it’s a divine assignment.

Let’s clear the noise and create a soul-aligned life, business or career that feels as expansive, abundant and impactful as you know it’s meant to be.

Follow your inner “Yes” and let’s take the first step toward creating what feels good and aligned for YOU.

In your free session, we’ll explore how we can work together to unlock your true potential and create a soul-aligned business that truly resonates with your essence.

We’ll:

  • Unpack what’s currently misaligned in your business.
  • Explore how soul alignment could transform your path.
  • Discover if working together feels like the right next step.

Connect via email instead

Here are answers to some of the questions you might still need a bit more clarity on:

Authenticity is the foundation of a truly impactful and sustainable business. When you lead with authenticity, you build trust, foster deep connections and naturally attract clients and opportunities that resonate with your unique energy. Unlike following external trends, authenticity empowers you to create strategies and practices that align with your values, resulting in long-term success that feels energising and fulfilling. Your business becomes a genuine extension of who you are, creating a ripple effect of impact and value.

A soul-aligned business reflects your core values, passions and gifts, allowing you to work in harmony with your true self. It’s about more than just profit—it’s creating meaningful impact while feeling energised and connected to your purpose. A soul-aligned business enables you to serve from a place of integrity, attract aligned clients and experience both fulfilment and sustainable success.

Your self-worth sets the tone for every decision you make in your business. From pricing and networking to showing up with confidence, believing in your value empowers you to take bold, aligned actions. A healthy sense of self-worth helps you overcome fear, embrace opportunities and build a business that reflects your true potential, ensuring long-term growth and success.

Yes, coaching can help you move past feelings of stagnation by identifying misalignment and reigniting your passion. Often, a lack of motivation stems from disconnection between your actions and your purpose. Together, we’ll uncover the root causes, align your business with your authentic self and develop actionable strategies to help you feel energised and inspired again.

Mindset work is an important piece of the puzzle, but it’s often not enough. True transformation happens when mindset shifts are combined with energetic alignment and purposeful action. My coaching focuses on helping you release emotional and subconscious blocks while aligning your strategies with your unique gifts and purpose, ensuring deeper and lasting change.

Fear of failure can lead to inaction or procrastination, while fear of success might cause you to self-sabotage or shrink from opportunities. Both fears stem from limiting beliefs about your worth or capabilities. Coaching helps you identify and reframe these fears, empowering you to take aligned action and embrace the possibilities that growth and success bring.

Self-love is the foundation of a thriving business. When you value yourself, you naturally step into your power, set boundaries and prioritise authenticity in every decision. This self-trust and confidence not only improve your visibility but also attract clients and opportunities that align with your purpose, creating a business that feels effortless and fulfilling.

Yes, I specialise in guiding individuals through pivotal transitions, such as starting a new business or redefining their careers. My coaching helps you clarify your vision, tap into your unique gifts and build a strong foundation that supports both personal fulfilment and professional success.

Through my four-step Perfectly-You Alignment Framework, I guide you to:
1️⃣ Reflect and Clarify – Identify gaps and misalignments in your business and life.
2️⃣ Reframe – Break free from limiting beliefs and emotional blocks.
3️⃣ Realign – Create actionable strategies rooted in your authentic self.
4️⃣ Rise – Step into your potential with confidence and clarity.
This transformational process combines intuitive insights, practical tools and mindset shifts to create alignment and growth.

Absolutely! I offer a free clarity session to explore misalignments in your business and discuss how we can work together to create deeper alignment. This session is your opportunity to experience my approach and decide if it feels like the right fit for your journey.
[Book Your Free Clarity Session Here!]

No problem! You can start your journey with my Mini Business Clarity and Alignment Guide, a free resource designed to help you reflect on your unique gifts, uncover blocks and take the first steps toward alignment.
[Download Your Free Guide Now!]

Unlock the Blueprint to Your Soul-Aligned Business

Your business isn’t just about strategy—it’s about alignment. If you’ve been feeling stuck, second-guessing your next steps or sensing that something feels off, the answers aren’t outside of you—they’re already within.

It’s time to pause, reflect and realign with your truth and build a business that flows effortlessly from your soul.

That’s why I created the free Mini Business Clarity and Alignment Guide, a powerful resource designed to help you uncover what’s missing and step into deeper clarity, confidence and alignment.

When your business reflects who you truly are, success becomes a natural extension of your purpose.

Build a business that feels as good as it performs—because alignment is where your magic begins.

Whether you’re just starting out or seeking to refine your path, this guide will help you tune in, trust and take action from a place of deep alignment to:

  • Uncover hidden blocks that may be holding you back.
  • Reconnect with your unique gifts, values and life purpose.
  • Gain actionable clarity to move forward with alignment and ease.