Being Perfectly You is not negotiable!
Because Your way is the way.

Intuitive business coaching and emotional leadership for sensitive, spiritually conscious entrepreneurs, coaches, creatives and visionaries who are here to build, lead and create from truth, not templates.

You don’t need to be louder, shinier or more strategic.

You just need to come home to your rhythm and the emotional intelligence of your inner knowing.

When you root into your real rhythm, the one shaped by your emotions, experiences and essence, there’s no comparison.
There is only truth, clarity and the unique frequency only you can embody.
This is intuitive business coaching where emotional strategy, soulful structure and leadership begin within.

Simone, an intuitive business coach, sitting in a calm, creative space reflecting soul-led leadership and aligned business coaching.

If quick-fix hacks, formulas and strategies make you cringe…

Or if you’re tired of squeezing your soul’s work into someone else’s system…
That discomfort is your call to emotional alignment and intuitive structure because you’re done performing and ready to build from the truth of who you are.

The real question isn’t how to build a business, career or movement…

It’s how to build as YOU …in harmony with your rhythm, your emotional signature and your inner clarity.

You’re not for everyone—and that’s your genius. Why waste your gifts trying to sound like someone else, when your right people are longing for the you that only you can be?
When you reclaim your rhythm, business feels like home.

You’ve taken the courses, rewired your mindset and followed the steps.

Yet something still feels off.

Now you’re ready to stop chasing and start attuning to release:

🟠 Foggy overthinking that disconnects you from clarity

🟠 The exhaustion of doing it “right” but still feeling wrong

🟠 The pressure to perform when your soul craves presence, depth and truth

🟠 And the trap of trying to fit your work into a niche that dilutes your vision

You’re ready for a space that honours your emotional truth and helps you respond to what’s alive in your system, not what the market says you should be.

This intuitive business coaching space is grounded in emotional leadership; a place to return to your inner steadiness and build your external impact from there.

EMERALD CONNECTION LIFE COACHING PHOTO BY Daniel Gonzalez ON Unsplash (cropped)

Paulo Coelho says it so beautifully in this quote:

“Maybe the journey isn’t so much about becoming anything. Maybe it’s about un-becoming everything that isn’t really you, so you can be who you were meant to be in the first place.” 

What if business felt like home again?

When your outer work reflects your inner wisdom, everything shifts:

A circular succulent plant symbolising the intuitive business coaching to follow your unique essence, rhythm and flow.

🟢 Rooted business, career or offerings that are true to your soul’s rhythm

🟢 Aligned opportunities drawn by resonance, not chasing

🟢 Steady creative momentum built on your unique energetic flow

🟢 Emotional clarity that fuels intuitive confidence

This is what happens when strategy serves soul. When your structure is emotionally attuned, your business becomes not just a brand, but a transmission of your truth.

Your business isn’t just about what you do but about who you are becoming. I know this journey because I’ve walked it myself.

Hi, I’m Simone, intuitive business coach, emotional strategist and creative doula.

After 27+ years in a corporate job, I built my own business… the “right” way. But it felt disconnected. I was checking all the boxes, except the ones that mattered to me.

There was a deep knowing that I was meant for something different. But fear of visibility and self-doubt kept me from fully stepping into soul-aligned entrepreneurship.

The shift came when I stopped searching and started responding to my truth, pace and inner knowing. I realigned with my emotional truth, embraced my rhythm and let go of who I thought I had to be.

Now, as an intuitive business coach, emotional strategist and creative doula, I guide other deep-feeling, soul-led women to lead from the inside out through my signature process: The Perfectly YOU Alignment Framework™. A path of emotional attunement, soul-rooted strategy and creative embodiment.

Because your business isn’t just about what you do. It’s about who you become when you stop abandoning yourself. That’s why being Perfectly You is not negotiable.

Simone, an intuitive business coach, sitting at a desk reflecting soul-led leadership and aligned business coaching.

The Perfectly YOU Alignment Framework

A journey guiding you to build what only you can, without abandoning yourself.

Your work becomes magnetic not because it’s polished, but because your voice, visibility and business are real and naturally express who you are.

This signature intuitive business coaching approach is a 3-phase journey for visionary women building what only they can, without performance, burnout or self-abandonment.

Intuitive business coaching infographic depicting Perfectly YOU Alignment Framework for EMERALD CONNECTION COACHING AND CONSULTING Home Page

It isn’t surface-level mindset work. Together, we gently unravel the noise of emotional or mindset patterns that get in the way, reconnect you to your unique energy and shape a business, career or movement that feels like YOU.

🌿 Rooted in soul
🌿 Guided by your rhythm
🌿 Aligned with your vision

Whether you’re resetting, refining or rising, we begin with what’s true now.

At its heart, the Perfectly YOU Alignment Framework™ is a reclamation of your authenticity, a path back to creating, expressing and leading from who you truly are.

Your authenticity IS your strategy

You’re not here to blend in but to lead with integrity and shape new paths.

Your light doesn’t threaten or overpower others, it ignites them. When you claim your truth, you become a lighthouse for others still searching.

The world doesn’t need another polished voice. It needs the real ones.
That’s why authenticity isn’t a luxury, it’s your most magnetic strategy.

In essence, your life purpose in this world is not about what you do, but more about who and how you are when you do it.

Emerald Connection Succulent image for Life Coaching Discovery Call by Harriet Box-Invisionmedia.co.za for intuitive business coaching home page

Ready to begin?

Don’t force clarity, just follow what lights you up.

You don’t need more noise, you need a space that helps you remember yourself, so your work can rise from clarity, not confusion. From presence, not performance.
Here are my intuitive business coaching services that help you get there.

You can start small:
 
Book a 60–75 min Essence and Clarity Session

We’ll recalibrate your direction by mapping where you are, uncover what’s keeping you stuck and clarify your next aligned step gently and clearly.

Perfect if you’re swirling in ideas but unsure where to begin.

R780 (once-off)

Or go deeper with:
 
The Visionary’s Flow

A deep-dive path of emotional clarity, soul-led leadership and embodied expression. This is for you if you’re ready to embody your vision, clarify your path and create something real, without losing your soul in the process.

The Visionary’s Flow is not a one-size-fits-all path, but attuned to where you are now.

from R4660.00

Want a taste?
 
Join Coffee and Inspiration

Circling a new direction or seeking clarity around something you’re already creating? This is a free soul-nourishing space to reconnect with your creative pulse in community (or 1:1).

A safe space to think out loud, receive grounded reflection and reconnect with your own inner knowing in good company.

☕ Offered twice a month (groups or 1:1 available)
📍 Join live online

Client appreciation

This isn’t about hype.  It’s about real people remembering who they are and letting their work flow from that place.

Disclaimer:

 My clients are happy to share their Life Coaching stories however, due to the personal and sensitive nature of their work, only first names are used to protect their privacy.

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Patient, Compassionate and Truly Caring

Simone is patient, kind compassionate and understanding. She deeply listens to you and provides guidance based off her own personal experience and expertise.

This is a peaceful, harmonious and highly beneficial person to consult if you are looking to take steps to improve your lifestyle. This is all at your own pace with no pressure as this life coach believes in your progression, done at your own time. She’s willing to provide all the time you need.

Simone really cares about you as a human being.

Thank you so much Simone!

Tamara (South Africa)

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Intuitive Guidance to Overcome Challenges

Having a coach has helped me work through some of the challenges I felt were holding me back.

Simone has an intuitive way of giving perspective to these challenges and steps for working through them.

Thank you again Simone!

Renee (South Africa)

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A Safe Space for Growth and Self-Care

I always felt immensely safe, comfortable and “held” during each session. With her easy and deliberate approach, Simone coached me towards looking at my life in a holistic manner as well as helping me focus on the areas that required me to up my game in terms of practising deliberate self-care (which was a challenge for me).
Simone’s authenticity and her ability to create that safe space has definitely benefitted me immensely. The inner work of asking myself what is it that I really want was the gift that she gave me in terms of making a space in this world where I consider my needs as a priority.

I got help with my career question but I got so much more out of my coaching engagement with Simone. She also has the background in the corporate world which made it easy for her to understand the career-related dynamics, but more than that – she is immensely grounded in her humanness -and this was a huge gift to me – that it was safe for me to do the same in my life.

My awareness around my own self-care as well as creating safe spaces for myself, which was something I was not accustomed to doing nor comfortable doing. I was always busy fixing things for everyone and outside of myself. I have no hesitation in recommending her as a Coach. Her authenticity as a human being and her approach to understanding the human being/the coachee created a deep level of trust. 

Melody (South Africa)

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Life-Changing Purpose and Connection

My coaching sessions with Simone were professional, supportive and a safe space where I felt accepted. This allowed me the opportunity to think and share emotions on one of the most challenging phases in my life which is transitioning into retirement with purpose.
The presenting problem or challenge was finding purpose in my current role and next phase of my life.

The process was explorative and went where I needed to go in the moment, the rhythm and safe space slowed me down to think, make sense, and reflect as I had a huge amount of anxiety. After every session I would feel energised and a lot more connected to me. She coached me and not the presenting problem, holding the mirror up asking questions around my beliefs, my values, and allowing me to come to my own realisations around what is important to me.

I eventually after many soul-searching safe space sessions with Simone came to a clear realisation of what gives me energy.
I have recommended Simone to colleagues and friends and will continue to do so as I found the sessions life-changing.

Sandra (South Africa)

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A Transformational Journey

Being with Emerald Connection has truly been a life-changing experience for me. Each life coaching session with Simmie has been nothing short of incredible. She has helped me to reframe my thoughts and to look at things from perspectives I would have never considered (and I’d like to say that I’m quite the thinker!).

I leave each session feeling hopeful and excited. It’s not only her wisdom and skill that I appreciate, but her very essence, compassion and understanding, that makes me feel supported, calm and encouraged. I truly feel as though Simmie propels me to new heights.

Simmie, a heartfelt and sincere thank you to you. You have helped me to find such a deep acceptance of myself that I didn’t know I needed. You are an absolute gift to the world, a true healer. Loads of blessings to you.

Miska (South Africa)

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Energetic and Psychological Shifts for Confidence

I was able to achieve transformation in areas I’d felt stuck in for a while (around self-confidence with my self-expression) because I needed the energetic work along with the psychological work. This allowed me to remember and open back up to the blueprints I was missing from my aura.

If you know in your being that you are ready to transform your self-confidence, and you feel a resonance with Simone, I couldn’t recommend working with her more!

I felt nurtured, held and supported as I explored my inner challenges about my self-expression and sometimes it felt like things I knew but were afraid of backing, were given a big permission slip to become fully present and integrated.
Thank you so much! I really turned a corner and have the energetic blueprints to tune back into from the notes I’ve taken; which I look back over whenever I’ve forgotten myself or find myself in a place of doubt again.

Michelle (Australia)

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Rediscovering Authenticity and Serenity

Everyone, without exception, faces challenges in their lives which can be overwhelming, but we put up a front because we are proud and see acknowledging it as being a sign of weakness. I’ve been there many times and that led me to a dark place from which I believed, I would never emerge.

As Simone navigated my journey of self-discovery I was never dictated to or compelled to do anything. The manner in which the process was facilitated and discovering profound insights during meaningful conversations in a safe place. The pace at which the impact of my journey was evidenced in how I felt about myself, was unexpected. My wish is for everyone who needs support because of whatever their situation may be, embarks on this journey to healing.

I am much better equipped to deal with difficult or uncomfortable situations. I have rediscovered and discovered facets of who I am that I had forgotten or was unaware of. It is liberating and instils a sense of serenity. I have learned to put my relationship with myself first.

Ingrid (South Aarica)

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Empathy and Guidance to a Better Version of Me

While I was a bit hesitant at first to sign up with a life coach as I thought it might be like traditional therapy, I was drawn to Simone because of the kindness and respect shown to me. She really took the time to understand me and provide me with the best guidance.  Through her empathy and ability to just really make me feel safe and to be able to be vulnerable and not feel judged, I felt supported, seen and heard.

I really appreciate everything Simone has done for me. She helped me face some really uncomfortable emotions and situations and I’ve been able to navigate that so much better now.  In the end, I became a better version of myself that is able to navigate life a lot easier.

Lorien (South Africa)

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From Frustration to Clarity: Tapping into my heart and trusting my inner compass

When I began coaching with Simone, I was feeling very frustrated with and unclear about my business. I knew I wanted to make changes, but was completely lost about what.
Simone has been incredible in guiding me to tap into what my heart is saying, and in helping me get clear about what I want. She has taught me to trust my inner compass.
Simone has such a warm, gentle way which makes you feel completely heard and understood. It is so easy to trust and open up to her. And it’s been such a blessing to have her unique perspective on things.

I highly recommend Simone’s coaching. Working with her has been a beautiful, valuable, and amazing experience!

Debbie (Australia)

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Life-Changing Strategies for Lasting Success

My decision to hire Simone as my life coach was influenced by her reputation as a reliable life coach, who is keen to listen and who offers life-changing strategies to help you navigate your personal life. I was hesitant at first to invest in a life coach because I thought that the challenges I faced weren’t serious enough to engage the services of a life coach. Personally, trusting a stranger with personal issues has been a great barrier for me in the past. But, it was worth it in the end. Simoné helped me identify the barriers which were preventing me from achieving a number of goals I’ve been failing to reach for years.

She helped me along by asking the right questions. The best thing for me is that she left me to come up with the answers by myself. I felt safe and trusted Simoné. She is a consummate professional who always sees the bigger picture and is able to lean on a wealth of personal experience. She truly cares about your happiness. I looked forward to my weekly sessions. It became like a regular chat with an old friend who always has your back.

Harriet (South Africa)

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Insights That Resonate Beyond Sessions

I think one of the things that surprises me most about my life coaching experience, is that the journey does not stop when my session has ended, in fact, that is when her magic truly reveals itself. It feels almost impossible not to implement the insights and learnings I’ve had through the questions and discussions with Simone. My self-discovery and journey toward the future I want becomes more tangible with each session. All of a sudden the avenues I have so far explored, from therapy sessions, to self-help books, and a plethora of esoteric pursuits have been ditched or shelved – they have proved very temporary and superficial thus far and have brought me no closer to my “Nirvana”.

I have a strong sense of accountability or rather excitement because I can feel her cheering me on – I have someone on team-Nanieve. Someone whose guidance I trust implicitly, she shares my joy with each little victory I make. Who would have thought cynical me could still “course correct” at the age of 53. I am so excited about what lies ahead. Wouldn’t want a better guide on this journey called life.

Nanieve (South Africa)

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Courage to Believe in Myself

The compassion and trust which I experienced through my sessions with Simone, have given me the courage to believe in myself. To know that “I am good enough”, and to realise that what I believed, can be changed.

It has opened my eyes to numerous possibilities on this new journey.

Wilma (South Africa)

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Mind-Shifting Steps to Success

I never thought that I would have a life coach, I guess I didn’t see the need. However, my experience with Simone Eiman as my life coach was a mind shifting one. I started seeing and thinking about life a little differently. The first difference being that I was able to do something I was unable to do for almost 15 years. Not only was I doing what I needed to do for my health but for my family’s as well.

An important learning from my sessions with Simone, is taking baby steps towards your goal is more doable and once you feel that achievement, it encourages you to keep on going – consistency is key. And if you fall off the bandwagon, it’s ok, you can get back on again and try again. Simone’s approach is very caring and honest but at the same time she is able to push you so that you get over the barriers in your life to be a better version of yourself. I recall always having a WOW moment in my sessions, where I would just have to take a moment and absorb it all.

Faatimah (South Africa)

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Discovering Purpose and Self-Acceptance

Thank you for providing the space for me to meet and get to know MEMy journey started off as sessions that guided me towards discovering and cultivating my passion, but soon led to a never-ending journey of self-discovery, awareness and finally acceptance and appreciation. I articulated my true values and I learned to recognise my purpose in life. I learned that if I wanted to break the cycle of the impact one’s conditioning and childhood experiences have on one’s development, I had to be that change that I wanted to experience.

Our sessions provided a safe space that allowed me to be vulnerable and helped me to cultivate (and maintain) a mindset where:  I trust my intuition;  I love and accept myself as I am;  I am enough; I accept people for who they are without wanting to change them; I focus on the present; I view ‘setbacks’ as learnings instead of failures. My journey is nowhere near its end, the path taken to reach this milestone in my life has been invaluable. Thank you, Simone.

Kirstin (United Kingdom)

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Achieving Goals and Breaking Barriers

My coaching experience with Simone was amazing. She was so attentive and really made you feel that nobody else mattered when chatting with her. Her insight and different perspectives on various subjects, whether work or personal, were so insightful.

She helped me overcome many self-limiting barriers that prevented me from achieving my goals. I’m forever grateful for our sessions and definitely achieved my desired outcomes and more from these sessions. I can visualise future goals easier as I have now experienced what it feels like to achieve my goals.

Moenieb (South Africa)

You are not too much, you are perfectly you.

Your vision isn’t random. It’s an assignment only you can carry.

And you don’t need to become louder, just truer.

Whether you’re starting fresh or reshaping what’s already here, intuitive business coaching creates space to lead your way sustainably.
It would be an honour to walk beside you as you walk YOUR way.

Let’s feel into what’s next together.

This free session is a gentle, no-pressure space to explore what’s feeling off, what’s calling you forward, and whether working together feels like a true yes.

We’ll:

  • Uncover where things may be out of rhythm in your work or business
  • Explore what soul-aligned clarity could open up for you
  • Sense into whether this space is the right fit — with honesty, not obligation

Your inner “Yes” is the only guide you need.

Come as you are.
No pitch, no pressure. Just presence, curiosity and connection.

If you want to continue the conversation, I’d love to hear from you.

Here are answers to some of the questions you might still need a bit more clarity on:

Authenticity is the foundation of a truly impactful and sustainable business. When you lead with authenticity, you build trust, foster deep connections and naturally attract clients and opportunities that resonate with your unique energy. Unlike following external trends, authenticity empowers you to create strategies and practices that align with your values, resulting in long-term success that feels energising and fulfilling. Your business becomes a genuine extension of who you are, creating a ripple effect of impact and value.

A soul-aligned business reflects your core values, passions and gifts, allowing you to work in harmony with your true self. It’s about more than just profit—it’s creating meaningful impact while feeling energised and connected to your purpose. A soul-aligned business enables you to serve from a place of integrity, attract aligned clients and experience both fulfilment and sustainable success.

Your self-worth sets the tone for every decision you make in your business. From pricing and networking to showing up with confidence, believing in your value empowers you to take bold, aligned actions. A healthy sense of self-worth helps you overcome fear, embrace opportunities and build a business that reflects your true potential, ensuring long-term growth and success.

Yes, intuitive business coaching can help you move past feelings of stagnation by identifying misalignment and reigniting your passion. Often, a lack of motivation stems from disconnection between your actions and your purpose. Together, we’ll uncover the root causes, align your business with your authentic self and develop actionable strategies to help you feel energised and inspired again.

Mindset work is an important piece of the puzzle, but it’s often not enough. True transformation happens when mindset shifts are combined with energetic alignment and purposeful action. My intuitive business coaching focuses on helping you release emotional and subconscious blocks while aligning your strategies with your unique gifts and purpose, ensuring deeper and lasting change.

Fear of failure can lead to inaction or procrastination, while fear of success might cause you to self-sabotage or shrink from opportunities. Both fears stem from limiting beliefs about your worth or capabilities. Coaching helps you identify and reframe these fears, empowering you to take aligned action and embrace the possibilities that growth and success bring.

Self-love is the foundation of a thriving business. When you value yourself, you naturally step into your power, set boundaries and prioritise authenticity in every decision. This self-trust and confidence not only improve your visibility but also attract clients and opportunities that align with your purpose, creating a business that feels effortless and fulfilling.

Yes, I specialise in guiding individuals through pivotal transitions, such as starting a new business or redefining their careers. My intuitive business coaching helps you clarify your vision, tap into your unique gifts and build a strong foundation that supports both personal fulfilment and professional success.

Through my four-step Perfectly-You Alignment Framework, I guide you to:
1️⃣ Reflect and Clarify – Identify gaps and misalignments in your business and life.
2️⃣ Reframe – Break free from limiting beliefs and emotional blocks.
3️⃣ Realign – Create actionable strategies rooted in your authentic self.
4️⃣ Rise – Step into your potential with confidence and clarity.
This transformational process combines intuitive insights, practical tools and mindset shifts to create alignment and growth.

Absolutely! I offer a free clarity session to explore misalignments in your business and discuss how we can work together to create deeper alignment. This session is your opportunity to experience my approach and decide if it feels like the right fit for your journey.
[Book Your Free Clarity Session Here!]

No problem! This work is all about honouring your pace.
If you’re feeling the pull but not quite ready for a full coaching journey, you can start small in a way that feels nourishing and low-pressure.

☕ Join a free Coffee and Inspiration session: A soul-nourishing space to think out loud, reconnect to your inner knowing, and bring gentle clarity to whatever you’re circling. No pitch, just presence. [Sign up for Coffee and Inspiration →]

Or if you’d prefer a more private, self-guided start, download the Mini Business Clarity & Alignment Guide: A starter guide to help you tune into your gifts, uncover what’s feeling off, and begin your journey back to resonance. [Download the Free Guide Now →]